Adorned on the 4th of July

Never mind the fact that she went to jail for insider trading, Martha Stewart is my idol.  Her brand was mostly unaffected by her time inside, and continues to thrive as an exceptional example of American interior design and DIY 'good things.'  She is distinguishable by hues of Hyannisport holiday homes, as well as a touch of upper class conservatism.  This is something that is replicated in homes all over the country.

Taking the sting out of house arrest: Martha Stewart's home in Maine

In celebration of today, the 4th of July, I'm looking at my most favourite style of interior design.  Think Jackie Kennedy holidaying in the Massachusetts, Balboa Island on Memorial Day, clean lines and clever accessorising - even Rachel and Monica's apartment on Friends.  The style is easily identifiable, and mostly very accessible - thanks to the amazing American shopping (South Coast Plaza, I love you.)

All American: The Kennedys holidaying in Hyannisport

Obviously a chain store, but none the less loved by the masses, is Crate and Barrel. Americans are high consumers, and this in turn keeps the prices down and makes homewares very accessible. Crate and Barrel are clever about moving with fashion, but also manage to retain a classy feel. Their range of furniture, home decor, outdoor living as well as accessories, is enormous and reasonably priced. The stores are set out immaculately - not only just selling you the wares to make your house a home, but also showing you how to set it up the best way.

For Americans, interior design is not just kitting out your home as well as you can. It's about lifestyle, making your home smart and user-friendly, as well as aesthetically pleasing. Another store which I think does this extremely well is Pottery Barn. Storage and organisation are not run of the mill - they too can compliment your home.  Decoration is simple, smart and beautiful.

Spice jars

Storage over the back of the pantry door

Something as simple as a hose reel can tie your decorating scheme together

American culture is intertwined with celebrating, and their homes reflect this.  I adore the way they go over the top decorating for the 4th of July, Thanksgiving, or Halloween.  Both Crate and Barrel and Pottery Barn take online orders and ship internationally, so now it's even easier for us on the other side of the world to have access to the United State's fantastic example of interior design and decorating.  The key is to keep it clean and simple, injecting a few classy and creative twists. 

Happy Independence Day,

Joanna